There are dozens of ways to promote your business online, but most of them charge money. It’s hard to get anything for free but still, it’s not over yet.
There are some free ways available that people can use to promote their businesses online. No matter what you are, you could be a restaurant, a jewelry shop, a clothing brand, or anything else, no matter what you do, you can build your strong presence online for free.
Before we get started, let me tell you the strongest reason why you should be online, no matter if it costs money. According to Sturdy Business, about 45% of the businesses fail in the first 4 years and the biggest reason behind their failure is lack of knowledge.
That means if you are not aware of market trends, and you don’t do what’s needed, you will end very soon. The best example could be Nokia, they didn’t go parallel to the time and it led them to the biggest failure of history.
No matter what you do, you should be online because it’s the technology era, and after Covid-19 everything has changed. In research, it was found that 81% of online users found new brands, and it could be you as well.
So here are the top free ways to promote your business online.
Use classified ads sites
Classified ads posting sites are one of my favorite places where I would love to buy or sell my stuff. It’s not only me, there are tens of millions who are with me.
Let’s say Craigslist has over 45M active users a month, but they charge $5 a sale, but no worries, there are some other free websites like Craigslist that you can use to promote your stuff.
Facebook Marketplace is one of my most favorite free marketplaces because Facebook has billions of users a month. That means the market has already attracted your buyers and you just need to add your product.
If you are a business and you have not done your listings completely, you must be lagging behind your competitors. Let me give you an example of why it’s important to get your business on free listings sites, like Google My Business, etc.
The reason is that search engines like Google show results of business listings in their search results. For example, you are a restaurant, and if you are on GMB, once people in your area will search for some restaurants, most probably your restaurant will appear in search results and you will get a free customer. And you know what it’s free to list your business on GMB.
So is the case with other listing sites.
People tend to use some directories, and if you are there, you have a great chance to get more clients for free.
SEO (Search Engine Optimization)
Once you are online, and you have a website (that you can build for free or pay some bucks for a professional site) then you can optimize your sites to get free visitors from search engines.
There are billions of active users who use search engines like Google, Bing, Yahoo, and Baidu, etc. Once you have fully optimized you have great opportunities to get thousands and sometimes millions of visitors on your site.
However, keep in mind that SEO takes time, it will take 6 months to a year to get rankings for a mid-competitive keyword so you shouldn’t miss the other free ways to promote your stuff online.
Years ago, Youtube was designed for entertainment purposes only, but it’s no longer an entertainment site only. It has become the second biggest search engine in the world, and actually the largest visual search engine with the biggest database in the world.
We all use YouTube. Because we can get things done easily. And if you are a business, you should not lose this opportunity. No matter what you do, people must be looking for some stuff relevant to you.
For example, if you are a clothing brand, you can speak your mind about a variety of clothes, and your new designs in your vLogs. Once people will find your information useful or love your designs, you can redirect them to business.
The above mentioned are the freeways to promote your business online for free but there are many other ways to get quick results with your investments. If you have the budget, it’s far better to invest your money in digital marketing because, in research, it was found that digital marketing is 10 times cheaper than traditional marketing in results.